Your client database is one of your most powerful tools for sustaining relationships with your existing customers and at the same time expanding your business with repeat sales. Here are six effective ways to keep your client database current, accurate and ready to work for you.
Kirk King, President of Halo Programs, has been chosen to be one of the 68 Detroit and Michigan area experts who will be speaking at the Revenue North Business Growth Summit on May 21, 2013 at the Sheraton-Novi Hotel. As a result, we have free passes for anyone who has never attended a Revenue North Summit….
http://www.onlineprnews.com/news/318710-1358180990-continuity-programs-celebrates-40th-anniversary.html Online PR News – 14-January-2013 –WALLED LAKE, Michigan – Halo Programs is celebrating its 40th corporate anniversary. The relationship marketing firm opened its doors on January 22, 1973, and has seen many changes in technology among the constants in its three business fundamentals. What began as a small division of Epps Advertising has grown…
For businesses in the home performance industry, marketing must be customized to meet the unique demands of the heating, cooling and ventilation customers and the industry itself.
Theory informs practice. But when you’re putting marketing theory into practice, it’s helpful to see program examples that drive conversions. After all, that’s the goal of any effective marketing program.
Quality over quantity or vice versa? Your answer to this question will reveal your business’ new customer lead generation goals. The truth is, neither one should take precedence. But there may be times when your business should focus more on one than the other.
If your existing customer satisfaction surveys don’t take customer loyalty into account, you’re likely missing a valuable component. You see, a survey should measure more than just satisfaction. It should also gauge the loyalty of your existing customers.
To be successful, every business should have “continuity” weaved throughout its marketing strategy. Marketing programs that get results will balance three key factors to growth: Acquiring customers, retaining customers and extending customer relationships.
It would be highly unproductive to develop a marketing campaign to improve customer retention and generate leads without a way to manage your database. That would be kind of like trying to use Google without the web — it just wouldn’t work. Maximizing your marketing efforts goes hand in hand with database management.
Brand performance – two words that can make even the strongest businesses quake. Why? With the shift toward more web-based businesses and combined web-and-mortar businesses, brand performance has taken on new value.
End of content
End of content
