What’s your best source of new business leads? Your existing clients. Client follow-up programs are a must-have if your goal is to maximize customer retention while also generating quality leads.
Drip marketing is an extremely effective marketing technique that can help you generate quality leads and convert them into customers, but it can also be very time consuming.
A customer tracking system is the next best thing to sliced bread. Why? It can help you tap into a wealth of sales-revenue potential in your inactive client base, not to mention helping you target the right customers — new leads, existing, active customers, and more — with the right kind of marketing materials.
Systematic customer relationship management can make all the difference in marketing return on investment.
The best loyalty marketing program examples should meet these six goals if you’re looking to grow your business: Help to increase the number of new customers through referrals from satisfied customers. Stimulate more spending by existing customers. Increase customer retention. Improve brand equity. Generate exclusive leads for your specific products and services. Help measure customer satisfaction and…
Theory informs practice. But when you’re putting marketing theory into practice, it’s helpful to see program examples that drive conversions. After all, that’s the goal of any effective marketing program.
A comprehensive marketing program should include customer prospecting. By segmenting your market niche and directing touch points toward customers in the same demographics as your existing markets, you can boost your sales team’s overall success, and drive your business’ growth.
To be successful, every business should have “continuity” weaved throughout its marketing strategy. Marketing programs that get results will balance three key factors to growth: Acquiring customers, retaining customers and extending customer relationships.
Without an effective cross selling campaign, you could be losing valuable sales potential to your competitors. If customers who purchase one product or service from you are not aware of your other products and services, you could be greatly limiting not only the ROI on your marketing efforts, but customer loyalty, too.
It would be highly unproductive to develop a marketing campaign to improve customer retention and generate leads without a way to manage your database. That would be kind of like trying to use Google without the web — it just wouldn’t work. Maximizing your marketing efforts goes hand in hand with database management.
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