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4 Tips to Spruce Up the Social Media Aspect of Your HVAC Marketing Campaign Promoting your business through social media is essential these days, but for HVAC companies, catching and keeping public interest, as well as winning social media followers, can be hard. People tend to look for HVAC contractors only when they have an…

Is social media an avenue that can help your HVAC company? Unless your goal is to make it difficult for new customers to find you and contact you, then the answer is yes! Sure, you have other options, such as TV and print advertising, e-newsletters and direct mail, but social media is one of the most valuable…

Finding new customers and retaining the ones you already have are critical components of bank marketing strategy. By concentrating your marketing and customer engagement efforts on the following four areas, you can improve customer service while increasing the number of new clients for your banking services. Acquire New Customers Who Have Moved to Your Area New mover…

Video marketing is an effective way to reach clients. Videos often engage the viewer more than words alone. A variety of professionals use video marketing to help garner more clients, including loan officers. What sort of videos should you create? Standing in front of the camera and speaking scripted lines can be dry and boring….

For a busy mortgage professional, marketing can sometimes be overlooked or given minimal attention in favor of the daily tasks needed to run a successful company. Short-changing marketing, however, is damaging to your business in the long term. A dedicated investment in marketing now will ensure a broad and ever-expanding client base that will keep…

If you hope to build client loyalty in the real estate industry, it’s essential to go above and beyond what clients expect. Not sure where to start? Use the following four ideas to promote loyalty among your real estate clients. 1) Plan Loyalty-Building Events You can hold any type of event you want, but two popular loyalty-building…

A large number of home buyers and sellers find an agent by way of real estate referrals. The experience starts off strong when the new client already feels comfortable, thanks to their friend or family member’s confidence in that particular real estate agent. It goes without saying that if you want to maximize real estate…

Today’s fast-paced real estate industry requires you to make quick responses and have immediate access to information, even when you’re out and about. That’s where apps come into play. Whether you primarily use a smartphone, tablet or laptop, explore the best apps for realtors that will help you be a better, more effective agent. DropboxWith Dropbox,…