Year after year, email marketing has remained one of the most reliable ways to nurture profitable customer relationships. Like any other online marketing method, though, email marketing is rapidly evolving. To keep your competitive edge in 2013, you’ll want to stay on top of these six email marketing trends.
The successful search for new customers requires a targeted approach to prospecting and lead generation. Targeted marketing techniques such as radius marketing can give you a way to accurately identify the potential customers who are most likely to respond favorably to your product and service offerings.
Before you finalize your 2013 marketing plan, take one more look through. Chances are you’ve left out at least one potentially profitable client retention strategy.
Somewhere out there is a group of people who’d happily buy from you and even refer more business to you … if only they remembered you exist. Those people are your satisfied past customers.
While the statement that corporations are people has entered popular culture, there is some truth to it. Not in the political or economic sense, but in the practical sense. Your company is only as good as the people behind it, and that includes both customers and employees. Using this knowledge when developing your corporate marketing program…
Your business needs leads — individuals with an interest in products and services like yours and who could become your customers — to grow, survive and thrive. As you develop your 2013 marketing strategy, keep in mind the following five methods for generating better leads.
Companies are a lot like people: each one has its own personality. How your company’s personality — your brand — is expressed can make or break your business, and your marketing plays a vital role in that expression.
You will find no shortage of marketing tools as you create and execute campaigns. However, not every tool is necessarily a good one, or the right one for your needs.
Repeat customer marketing is an essential component of any good marketing strategy. After all, you have already convinced the customer to make at least one purchase. If you provide a good product or service, convincing them to make future purchases will take much less effort than converting a customer that isn’t already familiar with your…
Do your marketing and sales reps know how your brand consistency marketing plan works? If they don’t, that lack of information is likely to stymie your efforts. By putting together an effective program to promote brand consistency, you’ll increase revenue and drive growth.
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