For businesses in the home performance industry, marketing must be customized to meet the unique demands of the heating, cooling and ventilation customers and the industry itself.
Every business can benefit from database marketing. If you use database marketing as a strong foundation for your business growth, you can expect to maximize your investment in marketing activities, such as customer retention and lead generation.
Cross-selling marketing programs can capitalize on the potential value from your customer base and help to drive your return on investment.
While social media are the new hot commodity, particularly in terms of relationship marketing programs, successful businesses know that tried and true methods cannot and should not be sacrificed to fly-by-night up-and-comers. But you shouldn’t ignore the success that social media tools afford, as they can greatly enhance relationship marketing programs that have been traditionally effective.
The idea of lead generation can leave even the most successful businesses wondering what really works. But proven methods of generating leads often share similar traits, which can make developing a systematic lead generation plan easier than you might think.
Theory informs practice. But when you’re putting marketing theory into practice, it’s helpful to see program examples that drive conversions. After all, that’s the goal of any effective marketing program.
What kind of results does your systematic marketing campaign offer? Is it a GPS system gone bad? Ideally, your business marketing goals should drive success. Like the best technology behind a GPS-guided vehicle, your business plan should map out your plan for success.
In today’s ever-competitive market, diversification is a must. And that includes diversifying your prospecting marketing plan.
Quality over quantity or vice versa? Your answer to this question will reveal your business’ new customer lead generation goals. The truth is, neither one should take precedence. But there may be times when your business should focus more on one than the other.
Do you need a better marketing strategy — one that will unify your entire team to meet your business goals? Your sales agents are the primary representatives of your business, those whom prospective customers see first. Why not give them the tools they need to generate leads and increase customer retention with a proven program?
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