To be successful, every business should have “continuity” weaved throughout its marketing strategy. Marketing programs that get results will balance three key factors to growth: Acquiring customers, retaining customers and extending customer relationships.
The basic principle behind effective marketing campaigns is simple: Find out who needs your products or services, and then market to that “ideal” customer.
In business, no industry is exempt from the benefits of customer tracking. That’s because your existing customer base is your best asset. But no matter what marketing campaign you implement, if you don’t optimize customer tracking, you’ll likely compromise its full potential.
Customers generally appreciate the little things you do for them, such as offering birthday discounts and seasonal promotions — and sending out thank you cards.
Without an effective cross selling campaign, you could be losing valuable sales potential to your competitors. If customers who purchase one product or service from you are not aware of your other products and services, you could be greatly limiting not only the ROI on your marketing efforts, but customer loyalty, too.
A targeted marketing program could be the key factor that helps you turn your business into an industry leader while attracting the right customers. Targeted marketing programs are just what they sound like, offering ways to “segment” consumers according to various data and create customized marketing materials to appeal to specific groups.
Turnkey marketing programs allow you to market to existing customers while simultaneously working on selling to acquire new customers. For existing customers, integrating an e-mail marketing campaign can help you make the best use of your database.
Implementing a referral program can optimize your business’ sales cycles, producing qualified prospects that will maximize your sales funnel. Leading to a better ROI than cold calling or generating brand-new leads from scratch, referral programs can drive your marketing efforts further. 5 referral programs benefits include:
Most small businesses in the U.S. that gross under $1 million in sales are service industry companies. These businesses often get caught in the trap of placing most of their emphasis on just staying in business rather than on developing overall, long-term strategies for success. Unfortunately, that means less opportunity to grow your company. Marketing solutions…
Do your marketing campaigns get the results you’re after — results that your business needs to stay not only solvent but growing? Custom marketing might be the next step you should take to produce the ROI you need.
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