A systematic marketing program clears the way for a business to grow. With a strategic plan for communicating, you can boost customer retention and turn those you worked so hard to get into a group of loyal repeat customers.
Do you already have turnkey marketing tools designed to provide convenient, comprehensive solutions to marketing and maintaining connections with clients? Hopefully you realize they’re only as effective as their reach.
Put past-client marketing into your strategy with an email and print marketing campaign. Supplementing your printed communications with email is a low-cost way to reactivate or re-market to people who have done business with you in the past but, for what could be a variety of reasons, are no longer active customers.
Referral marketing plans can be especially powerful in the context of growing your business. Repeat customers who appreciate your service or products can be some of your best resources for obtaining quality leads. Here’s a quick how-to guide for building a referral marketing plan that gets results.
If your business is evaluating several corporate marketing providers, it’ll take due diligence to find the right company to work with, and to choose one that fits within what your business needs. In general, there are three factors that set corporate marketing providers apart — and they’ll help you weed out the best from the…
When marketing consistency combines with great products and services, you’ve got a recipe for success.
Sales prospecting, done right, can really boost your business’ bottom line.
Marketing programs that focus on finding consumers who fit your target demographic can help drive new customers to your business and make your investment in new-customer marketing pay off.
If your method of generating past customer leads is more lackluster than high performance, why not seek out a tried-and-true customizable program that is designed to reconnect you with your inactive customer base and give your sales team something to get excited about?
While social media are the new hot commodity, particularly in terms of relationship marketing programs, successful businesses know that tried and true methods cannot and should not be sacrificed to fly-by-night up-and-comers. But you shouldn’t ignore the success that social media tools afford, as they can greatly enhance relationship marketing programs that have been traditionally effective.
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