When employees feel personally invested in your company, including its mission and marketing program, it can make for a more satisfying, productive experience. But it’s not easy getting your employees revved up. Engaging them in choosing the right marketing program provider from the beginning can make the difference between a program that thrives, and one…
Referral marketing plans can be especially powerful in the context of growing your business. Repeat customers who appreciate your service or products can be some of your best resources for obtaining quality leads. Here’s a quick how-to guide for building a referral marketing plan that gets results.
Systematic customer relationship management can make all the difference in marketing return on investment.
Marketing programs that focus on finding consumers who fit your target demographic can help drive new customers to your business and make your investment in new-customer marketing pay off.
An effective client follow-up system is a two-step process: First, it should be set up for multiple years of company branded marketing communications on varying media; second, it should allow you to measure responses and track success.
The basic principle behind effective marketing campaigns is simple: Find out who needs your products or services, and then market to that “ideal” customer.
In business, no industry is exempt from the benefits of customer tracking. That’s because your existing customer base is your best asset. But no matter what marketing campaign you implement, if you don’t optimize customer tracking, you’ll likely compromise its full potential.
Have you ever sat down and given your business’ database marketing approach a good once-over? If the results left you a bit concerned, it might be time to re-evaluate your database marketing plan.
It would be highly unproductive to develop a marketing campaign to improve customer retention and generate leads without a way to manage your database. That would be kind of like trying to use Google without the web — it just wouldn’t work. Maximizing your marketing efforts goes hand in hand with database management.
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