Past Customer Marketing Campaigns — Are You Using All Of The Tools At Your Disposal?
If your bag of marketing tools doesn’t include past customer marketing, you could be missing out on a productive means of increasing your market share.
If your bag of marketing tools doesn’t include past customer marketing, you could be missing out on a productive means of increasing your market share.
The basic principle behind effective marketing campaigns is simple: Find out who needs your products or services, and then market to that “ideal” customer.
In business, no industry is exempt from the benefits of customer tracking. That’s because your existing customer base is your best asset. But no matter what marketing campaign you implement, if you don’t optimize customer tracking, you’ll likely compromise its full potential.
Customers generally appreciate the little things you do for them, such as offering birthday discounts and seasonal promotions — and sending out thank you cards.
Have you ever sat down and given your business’ database marketing approach a good once-over? If the results left you a bit concerned, it might be time to re-evaluate your database marketing plan.
Marketing surveys now allow businesses to fine tune their approach to developing a targeted marketing strategy. Gone are the days where best “guesstimates” of customer needs and desires determined best practices.
Without an effective cross selling campaign, you could be losing valuable sales potential to your competitors. If customers who purchase one product or service from you are not aware of your other products and services, you could be greatly limiting not only the ROI on your marketing efforts, but customer loyalty, too.
A targeted marketing program could be the key factor that helps you turn your business into an industry leader while attracting the right customers. Targeted marketing programs are just what they sound like, offering ways to “segment” consumers according to various data and create customized marketing materials to appeal to specific groups.
It would be highly unproductive to develop a marketing campaign to improve customer retention and generate leads without a way to manage your database. That would be kind of like trying to use Google without the web — it just wouldn’t work. Maximizing your marketing efforts goes hand in hand with database management.
Brand performance – two words that can make even the strongest businesses quake. Why? With the shift toward more web-based businesses and combined web-and-mortar businesses, brand performance has taken on new value.
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