Employing a neighborhood marketing strategy can turn local prospects into paying customers. It makes sense that households with demographic data similar to your existing customer base will be drawn to your business, giving you an edge over competitors with a limited marketing scope.
Loyalty programs have been around for the last century or so, but they’ve gained in popularity over the last few decades, as an increasing number of businesses have put more energy into strengthening their footholds in various market segments.
While social media are the new hot commodity, particularly in terms of relationship marketing programs, successful businesses know that tried and true methods cannot and should not be sacrificed to fly-by-night up-and-comers. But you shouldn’t ignore the success that social media tools afford, as they can greatly enhance relationship marketing programs that have been traditionally effective.
Would you like to learn about one simple but effective tactic that can give your business an advantage over the competition? Consider using an automatic thank you card program.
It’s not enough to be content with the way things are and expect customer loyalty to grow simply from getting a new sale. You can increase growth from customers who buy from you by implementing an energetic customer loyalty program that proactively generates leads and turns one-time customers into valuable repeat customers over time.
To be successful, every business should have “continuity” weaved throughout its marketing strategy. Marketing programs that get results will balance three key factors to growth: Acquiring customers, retaining customers and extending customer relationships.
If your bag of marketing tools doesn’t include past customer marketing, you could be missing out on a productive means of increasing your market share.
The basic principle behind effective marketing campaigns is simple: Find out who needs your products or services, and then market to that “ideal” customer.
Customers generally appreciate the little things you do for them, such as offering birthday discounts and seasonal promotions — and sending out thank you cards.
Turnkey marketing programs allow you to market to existing customers while simultaneously working on selling to acquire new customers. For existing customers, integrating an e-mail marketing campaign can help you make the best use of your database.
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